As a marketing leader, you ultimately need to own the strategy, the creative and the execution. If your agencies went away tomorrow, would you be able to carry on regardless?
Leveraging the full force of your communication channels, get your experts and your senior executives to speak up and contribute to industry discussions, whatever those topics may be.
Asset managers should provide content to their clients that focuses on the bigger picture and doesn't simply repeat the news of the day. That's the advice of Richard Lander of CityWire.
Creating best-in-class content is a labor of love. It requires craft, the necessary skills to produce the piece. And it requires graft, the discipline of applying oneself to a project and continuing until the project is complete.
