CMC Editorial

November 8, 2023

10 Reasons Why Content Is Good For Business

CMC Editorial

November 8, 2023

There are many commercial reasons for your organization to invest in content. Here are ten aspects to consider when making the business case .

CMC Editorial

June 2, 2020

Business, Strategy

Why Trust Is Key To Effective Marketing

CMC Editorial

June 2, 2020

Business, Strategy

Marketers must understand the overwhelming upsides of developing trust over the long-term. The brands, the companies, and the people we most trust are the very individuals and organizations that we turn to when we have a need.

CMC Editorial

February 1, 2020

Business, Content

In A Climate Of Suspicion, Let Content Build Trust

CMC Editorial

February 1, 2020

Business, Content

In A Climate Of Suspicion, Let Content Build Trust

Leveraging the full force of your communication channels, get your experts and your senior executives to speak up and contribute to industry discussions, whatever those topics may be.

CMC Editorial

June 18, 2019

Business, Strategy

CMOs Increasing Focus on Audience Development

CMC Editorial

June 18, 2019

Business, Strategy

CMOs Increasing Focus on Audience Development

CMOs are increasingly putting the cultivation of audiences over the promotion of products in their approach to marketing.

CMC Editorial

June 1, 2019

Content, Strategy

Content Increasingly Pointed At Lead Conversion

CMC Editorial

June 1, 2019

Content, Strategy

Content Increasingly Pointed At Lead Conversion

It's encouraging to see the trend toward more sophisticated use of content across the sales funnel. Just remember that an audience is so much more than a collection of leads.

CMC Editorial

November 21, 2018

Strategy

Why Social for Content Marketing?

CMC Editorial

November 21, 2018

Strategy

Cultivate your social presence in ways that are complementary to your core value proposition and core content assets.