What's your voice? How does your content sound?
These are not questions to answer quickly. Defining your corporate or individual voice can feel like a limiting exercise.
The reality is it needn't be perplexing.
The easiest way to find your voice is to have a point of view. Say what you think, and say it clearly. That's your voice.
At the same time, remind yourself you are not shouting in a vacuum. You are addressing your target audience.
Keep your audience firmly in mind as you create your content. Be respectful of their time and attention. But still say what you think.