Customer Acquisition

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Why Trust Is Key To Effective Marketing

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Why Trust Is Key To Effective Marketing

Marketers must understand the overwhelming upsides of developing trust over the long-term. The brands, the companies, and the people we most trust are the very individuals and organizations that we turn to when we have a need.

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IBM Drives Ahead on Cognitive Marketing

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IBM Drives Ahead on Cognitive Marketing

IBM's North American chief marketing officer, Rashmy Chatterjee, says cognitive marketing powered by technologies such as IBM Watson heralds "a world of true business to individual marketing, personalized for every stage of the customer journey —intimately and at scale."

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Content Marketing Key Approach Among Asset Managers

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Content Marketing Key Approach Among Asset Managers

Of the 300 respondents to the global annual survey by digital platform provider Kurtosys, 65% of asset managers expect to spend more on content marketing in the next year, describing it as their primary channel for generating traffic and new business. Fewer than 10% of respondents planned to spend less.