The Cost of Content: Turning Expenses Into Assets

CMC Editorial

April 14, 2022

Business, Content, Strategy

The Cost of Content: Turning Expenses Into Assets

Reframe your organization's approach to content. View content both as an infrastructure cost and as an asset that yields over time.

CMC Editorial

March 18, 2019

Business

Hyundai Prioritizes Convenience and Customer Experience in New Auto Purchase Program

CMC Editorial

March 18, 2019

Business

Hyundai Prioritizes Convenience and Customer Experience in New Auto Purchase Program

Hyundai is looking to improve the customer experience of purchasing a car through its new Shopper Assurance program. Shopper Assurance aims to reduce the frustration of buying a car by allowing the bulk of the process to take place outside of the dealership.