Content Marketing Plan

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The Core Elements Your Company Needs in Its Content Plan

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The Core Elements Your Company Needs in Its Content Plan

How you build your plan is dependent on numerous factors—the size and structure of your company, your comfort level with content creation, and the degree to which you are invested in content marketing as a practice.

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The Cost of Content: Turning Expenses Into Assets

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The Cost of Content: Turning Expenses Into Assets

Reframe your organization's approach to content. View content both as an infrastructure cost and as an asset that yields over time. 

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The Cost of Content: Setting a Framework The CFO Understands

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The Cost of Content: Setting a Framework The CFO Understands

Businesses that have open and robust conversations at the executive level around the cost of content and the role marketing content plays within the enterprise will create a stronger foundation for future success.

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Asset Managers and Content Marketing: Universal Adoption Is Close

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Asset Managers and Content Marketing: Universal Adoption Is Close

In a study of the world’s 200 largest asset management firms, integrated marketing firm BackBay finds that 88% of asset managers are regularly producing published content for their clients and wider audience.

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Content Marketing Key Approach Among Asset Managers

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Content Marketing Key Approach Among Asset Managers

Of the 300 respondents to the global annual survey by digital platform provider Kurtosys, 65% of asset managers expect to spend more on content marketing in the next year, describing it as their primary channel for generating traffic and new business. Fewer than 10% of respondents planned to spend less.