Incorporating news into your content development is a great way to create valuable assets that engage. And covering news on behalf of your business is less difficult than many think.
News, by definition, is information that is viewed as new and might be of interest to someone else.
If you think that's a pretty broad category, you would be right.
And that is perhaps the most brilliant thing about news.
NEWS IS EVERYWHERE
The simplest way of covering news is to get into the habit of recording the things you see, the things that are around you.
At an event you are attending, on the television in front of you, in a video clip you just stumbled upon.
Write it down, take a photo, excerpt a quote. Record it and recount it. You have the beginnings of news.
And when brands start incorporating news into their content coverage, the possibilities are endless.
Use your nugget of information to frame an industry conversation as part of your content schedule. What's your point of view? Take a stance on the topic in question.
Or join an existing news cycle. Develop second order commentary - what does this news mean, what are its implications?
Push your information in the direction of journalists and influencers in the field. They are hungry for information.
“Write it down, take a photo, excerpt a quote. Record it and recount it. You have the beginnings of news.”
Take a content-first approach to growing your business. And take a news-first approach to developing your content. It's easier than you think.