The Cost of Content: Turning Expenses Into Assets

CMC Editorial

April 14, 2022

Business, Content, Strategy

The Cost of Content: Turning Expenses Into Assets

Reframe your organization's approach to content. View content both as an infrastructure cost and as an asset that yields over time.

CMC Editorial

October 2, 2019

Business, Content, Strategy

Businesses Continue to Struggle With Integrated Content Marketing

CMC Editorial

October 2, 2019

Business, Content, Strategy

Businesses Continue to Struggle With Integrated Content Marketing

According to a survey of more than 100 marketing professionals, the majority of marketers remain at "an intermediate level in terms of integrating content marketing with other programs like PR & social media."