Content ROI

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The Cost of Content: Setting a Framework The CFO Understands

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The Cost of Content: Setting a Framework The CFO Understands

Businesses that have open and robust conversations at the executive level around the cost of content and the role marketing content plays within the enterprise will create a stronger foundation for future success.

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Businesses Continue to Struggle With Integrated Content Marketing

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Businesses Continue to Struggle With Integrated Content Marketing

According to a survey of more than 100 marketing professionals, the majority of marketers remain at "an intermediate level in terms of integrating content marketing with other programs like PR & social media."