THE CMC APPROACH
Content achieves many things. It adds value to your customers, it communicates your key messages, it describes your products, it articulates your market difference, and it engages and informs your target audience. Marketing needs content to work.
But making content work for your organization is hard. Over the next five years, total global investment in content for organizational marketing purposes is expected to grow sharply, doubling to more than $400 billion by some accounts. At the same time, investment in traditional interruptive advertising is poised to decline, as CMOs shift budget from ad spend to more substantive content-driven projects.
The direction of travel is clear. However, companies need help in not only executing against content projects but making sure they are creating the right content in the first place. Content isn’t easy, but with expert support and guidance it needn’t be as hard as it may seem.
CONTENT CARE FOR YOUR BUSINESS
At Content Marketing Consultancy, we offer a range of custom solutions to support your content strategy and business marketing programs.
Our end-to-end services are designed to support your organization at all stages of the marketing and content creation process.
Each service program draws on the core principles and deep expertise of Content Marketing Consultancy, and represents best-in-class practice for your industry.
From strategy through ideation to execution and distribution, we work with you and your team in a hands-on, detailed way to execute against your marketing vision.
We also offer trainings, workshops, and related sessions to reinforce and raise awareness around marketing best practices throughout your business.
SERVICES & SUPPORT
Custom services and support areas include
- Content strategy
- Creative ideation
- Content creation
- Content distribution
- Content measurement & ROI
- Design & UX consulting
- In-house operational support
- Budget planning & cost analysis
- Content marketing trainings & workshops
- Go-to-market planning
- Executive advisory support
No-one is forcing your company to maintain a blog as part of your content marketing strategy. But not to blog consistently is a missed opportunity for your organization.
Why you should take a content-first approach to growing your business, and a news-first approach to developing your content.
Seven reasons why professional ghostwriting will benefit your organization.
One of the biggest pitfalls for content teams and their managers is the temptation to say yes to almost every request. It happens all the time.
CEO and CFO are in the CEO's office. "Why are we funneling so much money into content creation these days?" asks the CFO.
There's no doubt blog posts are getting longer. But let's not forget economy of expression. What takes 1500 words to say at first pass can generally be condensed to 1000 words without over-diluting the content.
Business leaders who adopt a content-first mindset will maximize their success.
Businesses that have open and robust conversations at the executive level around the cost of content and the role marketing content plays within the enterprise will create a stronger foundation for future success.
To achieve consistency in your blog output and to avoid "blogger heartache", you need a clear method. And at the heart of that method should be a simple document: your content brief.
Content marketer Mark Bornstein asks what's in store for webinar marketing in 2018.
Leverage the power of news in your content marketing, and provide value to your audience in tangible ways.
There's a lot that goes into creating your content schedule, but don't make things more difficult than they need be. Remember the three R's - Refresh, Repurpose, Review - and you will stay in good shape.
Advertising used to be an accepted feature of modern life. Now adblockers and web browsers allow us to switch off, or significantly minimize, ad exposure. What has changed in recent decades? Why are we becoming ever less tolerant of, ever more desensitized to, ads?
Expressed well, opinion will lend an edge and appeal to your organization's content. Wherever you have an opportunity, take a stance.
Too many marketers measure the effectiveness of initiatives only in terms of marketing metrics and miss the opportunity to connect it to overall business performance, says executive talent firm Korn Ferry.
As a marketing leader, you ultimately need to own the strategy, the creative and the execution. If your agencies went away tomorrow, would you be able to carry on regardless?
It's true that great advertising and great marketing are generally motivated by a brilliant idea, a stroke of genius if you will. But the actual execution of any project requires hard work.
How you build your plan is dependent on numerous factors - the size and structure of your company, your comfort level with content creation, and the degree to which you are invested in content marketing as a practice.
Reframe your organization's approach to content. View content both as an infrastructure cost and as an asset that yields over time.
The process of content creation requires vision and organization. It requires investment and patience. And it requires consistency of approach
Once companies understand what they are spending on content, it's time to consider ways of driving efficiency from that investment.
Your content process should be a core component of your business marketing plan, not an afterthought. How well you "do content" can strongly influence the success trajectory of your business.
Marketers must understand the overwhelming upsides of developing trust over the long-term. The brands, the companies, and the people we most trust are the very individuals and organizations that we turn to when we have a need.
Is interactive content inherently more valuable than so-called passive content?
There are many commercial reasons for your organization to invest in content. Here are ten aspects to consider when making the business case .
Leveraging the full force of your communication channels, get your experts and your senior executives to speak up and contribute to industry discussions, whatever those topics may be.
What is the value proposition that separates you from the rest of the market? What do you do differently and better than everyone else?
CMOs need to think more like CEOs, and CEOs would do well to adopt a marketing-first approach.
Five tips to ensure your content is as editorially engaging as possible
Asset managers should provide content to their clients that focuses on the bigger picture and doesn't simply repeat the news of the day. That's the advice of Richard Lander of CityWire.