Executive ghostwriting is a great way to get your senior leadership noticed and your company messages out. Here are seven ways in which executive ghostwriting will benefit your organization.
As a marketing leader, you ultimately need to own the strategy, the creative and the execution. If your agencies went away tomorrow, would you be able to carry on regardless?
CMOs want to reduce their reliance on agencies and bring strategy in-house at the same time as their marketing spend on external agencies is increasing, according to recent research from Gartner.