Content Creation for Asset Management: Focus on the Bigger Picture

CMC Editorial

December 17, 2019

Content, Business

Content Creation for Asset Management: Focus on the Bigger Picture

Asset managers should provide content to their clients that focuses on the bigger picture and doesn't simply repeat the news of the day. That's the advice of Richard Lander of CityWire.

CMC Editorial

August 21, 2019

Content, Strategy

Asset Managers and Content Marketing: Universal Adoption Is Close

CMC Editorial

August 21, 2019

Content, Strategy

Asset Managers and Content Marketing: Universal Adoption Is Close

In a study of the world’s 200 largest asset management firms, integrated marketing firm BackBay finds that 88% of asset managers are regularly producing published content for their clients and wider audience.