There are many reasons why a CEO should care about content.
A good CEO understands the way content flows throughout her organization the same way she understands revenue flows.
A good CEO knows all the best ideas start with a first draft.
A good CEO knows that a content strategy means nothing if it is disconnected from a company's high-level objectives.
A good CEO believes the strongest content strategies draw energy and purpose from the macro goals of her company.
A good CEO views content as a critical communication vehicle for positioning her company in the marketplace.
A good CEO understands the cost of content and how well-executed content becomes an asset over time.
A good CEO is wary of too much content, doesn't believe in content for content's sake, and knows that less is often more.
A good CEO grasps the importance of having a creative vision and does not draw a hard distinction between the commercial and the creative.
A good CEO knows how to cultivate the storytelling instinct across her team and strives to be the storyteller-in-chief.
A good CEO knows all the best ideas start with a first draft.