Business

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The Cost of Content: Turning Expenses Into Assets

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The Cost of Content: Turning Expenses Into Assets

Reframe your organization's approach to content. View content both as an infrastructure cost and as an asset that yields over time. 

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Why Trust Is Key To Effective Marketing

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Why Trust Is Key To Effective Marketing

Marketers must understand the overwhelming upsides of developing trust over the long-term. The brands, the companies, and the people we most trust are the very individuals and organizations that we turn to when we have a need.

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The Cost of Content: Setting a Framework The CFO Understands

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The Cost of Content: Setting a Framework The CFO Understands

Businesses that have open and robust conversations at the executive level around the cost of content and the role marketing content plays within the enterprise will create a stronger foundation for future success.

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Is Advertising Really Broken?

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Is Advertising Really Broken?

Advertising used to be an accepted feature of modern life. Now adblockers and web browsers allow us to switch off, or significantly minimize, ad exposure.  What has changed in recent decades? Why are we becoming ever less tolerant of, ever more desensitized to, ads? 

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Businesses Continue to Struggle With Integrated Content Marketing

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Businesses Continue to Struggle With Integrated Content Marketing

According to a survey of more than 100 marketing professionals, the majority of marketers remain at "an intermediate level in terms of integrating content marketing with other programs like PR & social media."