PARAGRAPH Perspectives on content consulting

CMC Editorial

November 8, 2023

Content, Business, Strategy

10 Reasons Why Content Is Good For Business

CMC Editorial

November 8, 2023

Content, Business, Strategy

There are many commercial reasons for your organization to invest in content. Here are ten aspects to consider when making the business case .

CMC Editorial

August 1, 2020

Business, Content, Strategy

Five Reasons to Build an In-House Agency

CMC Editorial

August 1, 2020

Business, Content, Strategy

Five Reasons to Build an In-House Agency

As a marketing leader, you ultimately need to own the strategy, the creative and the execution. If your agencies went away tomorrow, would you be able to carry on regardless?

CMC Editorial

May 17, 2020

Business, Content, Strategy

Why A CEO Should Care About Content

CMC Editorial

May 17, 2020

Business, Content, Strategy

Business leaders who adopt a content-first mindset will maximize their success.

CMC Editorial

March 16, 2020

Business, Strategy

Which Half Of Your Marketing Spend Is Working?

CMC Editorial

March 16, 2020

Business, Strategy

Which Half Of Your Marketing Spend Is Working?

Too many marketers measure the effectiveness of initiatives only in terms of marketing metrics and miss the opportunity to connect it to overall business performance, says executive talent firm Korn Ferry.