CMC Editorial

March 16, 2022

The Cost of Content: How Effectively Are You Managing Your Content Investment?

CMC Editorial

March 16, 2022

The Cost of Content: How Effectively Are You Managing Your Content Investment?

Once companies understand what they are spending on content, it's time to consider ways of driving efficiency from that investment.

CMC Editorial

September 17, 2020

CFO to CEO: Exactly How Much Are We Spending on Content?

CMC Editorial

September 17, 2020

CFO to CEO: Exactly How Much Are We Spending on Content?

CEO and CFO are in the CEO's office. "Why are we funneling so much money into content creation these days?" asks the CFO.

CMC Editorial

May 17, 2020

Business, Content, Strategy

Why A CEO Should Care About Content

CMC Editorial

May 17, 2020

Business, Content, Strategy

Business leaders who adopt a content-first mindset will maximize their success.

CMC Editorial

May 1, 2020

Business, Content, Strategy

The Cost of Content: Setting a Framework The CFO Understands

CMC Editorial

May 1, 2020

Business, Content, Strategy

The Cost of Content: Setting a Framework The CFO Understands

Businesses that have open and robust conversations at the executive level around the cost of content and the role marketing content plays within the enterprise will create a stronger foundation for future success.

CMC Editorial

March 16, 2020

Business, Strategy

Which Half Of Your Marketing Spend Is Working?

CMC Editorial

March 16, 2020

Business, Strategy

Which Half Of Your Marketing Spend Is Working?

Too many marketers measure the effectiveness of initiatives only in terms of marketing metrics and miss the opportunity to connect it to overall business performance, says executive talent firm Korn Ferry.

CMC Editorial

January 1, 2020

Business, Strategy

Empowering CMOs Within The Enterprise

CMC Editorial

January 1, 2020

Business, Strategy

CMOs need to think more like CEOs, and CEOs would do well to adopt a marketing-first approach.

CMC Editorial

July 17, 2019

Business, Strategy

CMOs Must Take a More Mature Approach to Budgeting

CMC Editorial

July 17, 2019

Business, Strategy

CMOs Must Take a More Mature Approach to Budgeting

Chief marketing officers must take a more mature and sophisticated approach to analyzing their marketing budgets. Too many CMOs continue to hope that existing budgets will simply roll over to the next financial year or modestly increase.

CMC Editorial

January 16, 2019

Business

Beth Comstock Leaves GE, Writing Book on Change

CMC Editorial

January 16, 2019

Business

Beth Comstock Leaves GE, Writing Book on Change

Beth Comstock, vice chair of GE, confirmed her departure on social media after 27 years at the company. In a video message posted on Facebook and Twitter, she said moving forward she would be "cheering from the sidelines" for GE.