To achieve consistency in your blog output and to avoid "blogger heartache", you need a clear method. And at the heart of that method should be a simple document: your content brief.
Strengthen Your Content Marketing Through News
In A Climate Of Suspicion, Let Content Build Trust
Content Marketing Best Practice: Know Your Market Difference
Content Creation for Asset Management: Focus on the Bigger Picture
Have a Voice
Covering Tax Reform: Content Marketing for Financial Services Companies
Comprehensive tax reform in the United States remains a possibility for 2017 as Republicans on the House Ways and Means Committee meet this week to assemble their bill. Any changes to the tax code will have potential impacts for all Americans, and will be of direct importance to professionals working in the financial services sector. So as a content marketer in a financial services company, do you attempt to address the intricacies of the tax reform process or do you give it a wide berth?