To achieve consistency in your blog output and to avoid "blogger heartache", you need a clear method. And at the heart of that method should be a simple document: your content brief.

Tagged: blogging, content brief, Target Audience, content process, Social Media

CMC Editorial

February 15, 2020

Interactive vs Passive Content

CMC Editorial

February 15, 2020

Is interactive content inherently more valuable than so-called passive content?

Tagged: Interactive Content, Quizzes, Infographics, Content Creation, Social Media

CMC Editorial

August 21, 2019

Content, Strategy

Asset Managers and Content Marketing: Universal Adoption Is Close

CMC Editorial

August 21, 2019

Content, Strategy

Asset Managers and Content Marketing: Universal Adoption Is Close

In a study of the world’s 200 largest asset management firms, integrated marketing firm BackBay finds that 88% of asset managers are regularly producing published content for their clients and wider audience.

Tagged: Content Marketing, Content Marketing Plan, Financial Services, Video, Thought Leadership, Social Media, Marketing Strategy, Email