CMC Editorial

April 14, 2022

The Cost of Content: Turning Expenses Into Assets

CMC Editorial

April 14, 2022

The Cost of Content: Turning Expenses Into Assets

Reframe your organization's approach to content. View content both as an infrastructure cost and as an asset that yields over time.

CMC Editorial

March 16, 2022

Content, Business, Strategy

The Cost of Content: How Effectively Are You Managing Your Content Investment?

CMC Editorial

March 16, 2022

Content, Business, Strategy

The Cost of Content: How Effectively Are You Managing Your Content Investment?

Once companies understand what they are spending on content, it's time to consider ways of driving efficiency from that investment.

CMC Editorial

May 1, 2020

Business, Content, Strategy

The Cost of Content: Setting a Framework The CFO Understands

CMC Editorial

May 1, 2020

Business, Content, Strategy

The Cost of Content: Setting a Framework The CFO Understands

Businesses that have open and robust conversations at the executive level around the cost of content and the role marketing content plays within the enterprise will create a stronger foundation for future success.

CMC Editorial

March 16, 2020

Business, Strategy

Which Half Of Your Marketing Spend Is Working?

CMC Editorial

March 16, 2020

Business, Strategy

Which Half Of Your Marketing Spend Is Working?

Too many marketers measure the effectiveness of initiatives only in terms of marketing metrics and miss the opportunity to connect it to overall business performance, says executive talent firm Korn Ferry.

CMC Editorial

November 1, 2019

Business, Strategy

CMOs Want To Reduce Reliance on Agencies

CMC Editorial

November 1, 2019

Business, Strategy

CMOs Want To Reduce Reliance on Agencies

CMOs want to reduce their reliance on agencies and bring strategy in-house at the same time as their marketing spend on external agencies is increasing, according to recent research from Gartner.

CMC Editorial

July 17, 2019

Business, Strategy

CMOs Must Take a More Mature Approach to Budgeting

CMC Editorial

July 17, 2019

Business, Strategy

CMOs Must Take a More Mature Approach to Budgeting

Chief marketing officers must take a more mature and sophisticated approach to analyzing their marketing budgets. Too many CMOs continue to hope that existing budgets will simply roll over to the next financial year or modestly increase.