There are many commercial reasons for your organization to invest in content. Here are ten aspects to consider when making the business case .
Ford Appoints New CMO, Gearing Up for Self-Driving Future
Ford Motor Group has appointed Kumar Galhotra as its global CMO as the Dearborn-based automaker prepares for a future defined by electric vehicles and self-driving technology. Jim Hackett, Ford's recently appointed CEO and former head of its self-driving division, announced the move as part of a broader executive shake-up.
Amazon Leads Brand Loyalty Study
Commercial giant Amazon's retail operation inspires the highest levels of brand loyalty from consumers, according to the latest survey from brand research consultancy Brand Keys. Google traded places with Amazon year-on-year for the top spot, in a list dominated by technology and consumer electronics companies.