CMC Editorial

April 18, 2020

Content, Strategy

Drive Up Your Webinar Engagement

CMC Editorial

April 18, 2020

Content, Strategy

Content marketer Mark Bornstein asks what's in store for webinar marketing in 2018.

CMC Editorial

October 17, 2019

Content, Business, Strategy

Global Content Marketing Spend To Rise Sharply

CMC Editorial

October 17, 2019

Content, Business, Strategy

Global Content Marketing Spend To Rise Sharply

Content marketing will increase sharply as a proportion of global marketing budgets over the next four years.

CMC Editorial

September 19, 2019

Business, Strategy

Cultivate Trust Beyond Products and Services Says BlackRock CMO

CMC Editorial

September 19, 2019

Business, Strategy

Cultivate Trust Beyond Products and Services Says BlackRock CMO

The global CMO of investment firm BlackRock argues that trust is not only essential to business growth but is necessary for organizations looking to differentiate themselves in the marketplace.

CMC Editorial

June 18, 2019

Business, Strategy

CMOs Increasing Focus on Audience Development

CMC Editorial

June 18, 2019

Business, Strategy

CMOs Increasing Focus on Audience Development

CMOs are increasingly putting the cultivation of audiences over the promotion of products in their approach to marketing.

CMC Editorial

May 16, 2019

Ford Appoints New CMO, Gearing Up for Self-Driving Future

CMC Editorial

May 16, 2019

Ford Motor Group has appointed Kumar Galhotra as its global CMO as the Dearborn-based automaker prepares for a future defined by electric vehicles and self-driving technology. Jim Hackett, Ford's recently appointed CEO and former head of its self-driving division, announced the move as part of a broader executive shake-up.