Cultivate Trust Beyond Products and Services Says BlackRock CMO

CMC Editorial

September 19, 2019

Business, Strategy

Cultivate Trust Beyond Products and Services Says BlackRock CMO

The global CMO of investment firm BlackRock argues that trust is not only essential to business growth but is necessary for organizations looking to differentiate themselves in the marketplace.

CMC Editorial

July 2, 2019

Business, Content, Strategy

IBM Drives Ahead on Cognitive Marketing

CMC Editorial

July 2, 2019

Business, Content, Strategy

IBM's North American chief marketing officer, Rashmy Chatterjee, says cognitive marketing powered by technologies such as IBM Watson heralds "a world of true business to individual marketing, personalized for every stage of the customer journey —intimately and at scale."

CMC Editorial

May 16, 2019

Ford Appoints New CMO, Gearing Up for Self-Driving Future

CMC Editorial

May 16, 2019

Ford Motor Group has appointed Kumar Galhotra as its global CMO as the Dearborn-based automaker prepares for a future defined by electric vehicles and self-driving technology. Jim Hackett, Ford's recently appointed CEO and former head of its self-driving division, announced the move as part of a broader executive shake-up.