CMC Editorial

May 1, 2020

The Cost of Content: Setting a Framework The CFO Understands

CMC Editorial

May 1, 2020

The Cost of Content: Setting a Framework The CFO Understands

Businesses that have open and robust conversations at the executive level around the cost of content and the role marketing content plays within the enterprise will create a stronger foundation for future success.

CMC Editorial

March 16, 2020

Business, Strategy

Which Half Of Your Marketing Spend Is Working?

CMC Editorial

March 16, 2020

Business, Strategy

Which Half Of Your Marketing Spend Is Working?

Too many marketers measure the effectiveness of initiatives only in terms of marketing metrics and miss the opportunity to connect it to overall business performance, says executive talent firm Korn Ferry.

CMC Editorial

November 14, 2019

Business, Strategy

BlackRock CEO Calls On Companies To Adopt Longer-Term Focus

CMC Editorial

November 14, 2019

Business, Strategy

BlackRock CEO Calls On Companies To Adopt Longer-Term Focus

Marketers everywhere should consider what Larry Fink's exhortations may mean for their long-term marketing strategies.

CMC Editorial

November 1, 2019

Business, Strategy

CMOs Want To Reduce Reliance on Agencies

CMC Editorial

November 1, 2019

Business, Strategy

CMOs Want To Reduce Reliance on Agencies

CMOs want to reduce their reliance on agencies and bring strategy in-house at the same time as their marketing spend on external agencies is increasing, according to recent research from Gartner.

CMC Editorial

August 21, 2019

Content, Strategy

Asset Managers and Content Marketing: Universal Adoption Is Close

CMC Editorial

August 21, 2019

Content, Strategy

Asset Managers and Content Marketing: Universal Adoption Is Close

In a study of the world’s 200 largest asset management firms, integrated marketing firm BackBay finds that 88% of asset managers are regularly producing published content for their clients and wider audience.

CMC Editorial

July 17, 2019

Business, Strategy

CMOs Must Take a More Mature Approach to Budgeting

CMC Editorial

July 17, 2019

Business, Strategy

CMOs Must Take a More Mature Approach to Budgeting

Chief marketing officers must take a more mature and sophisticated approach to analyzing their marketing budgets. Too many CMOs continue to hope that existing budgets will simply roll over to the next financial year or modestly increase.