CMC Editorial

May 1, 2020

The Cost of Content: Setting a Framework The CFO Understands

CMC Editorial

May 1, 2020

The Cost of Content: Setting a Framework The CFO Understands

Businesses that have open and robust conversations at the executive level around the cost of content and the role marketing content plays within the enterprise will create a stronger foundation for future success.

CMC Editorial

April 18, 2020

Content, Strategy

Drive Up Your Webinar Engagement

CMC Editorial

April 18, 2020

Content, Strategy

Content marketer Mark Bornstein asks what's in store for webinar marketing in 2018.

CMC Editorial

April 2, 2020

Business, Content, Strategy

Is Advertising Really Broken?

CMC Editorial

April 2, 2020

Business, Content, Strategy

Advertising used to be an accepted feature of modern life. Now adblockers and web browsers allow us to switch off, or significantly minimize, ad exposure. What has changed in recent decades? Why are we becoming ever less tolerant of, ever more desensitized to, ads?

CMC Editorial

March 16, 2020

Business, Strategy

Which Half Of Your Marketing Spend Is Working?

CMC Editorial

March 16, 2020

Business, Strategy

Which Half Of Your Marketing Spend Is Working?

Too many marketers measure the effectiveness of initiatives only in terms of marketing metrics and miss the opportunity to connect it to overall business performance, says executive talent firm Korn Ferry.

CMC Editorial

March 1, 2020

Content

The Slippery Surface of Irrelevant Brilliance

CMC Editorial

March 1, 2020

Content

The Slippery Surface of Irrelevant Brilliance

It's true that great advertising and great marketing are generally motivated by a brilliant idea, a stroke of genius if you will. But the actual execution of any project requires hard work.

CMC Editorial

February 15, 2020

Interactive vs Passive Content

CMC Editorial

February 15, 2020

Is interactive content inherently more valuable than so-called passive content?

CMC Editorial

February 1, 2020

Business, Content

In A Climate Of Suspicion, Let Content Build Trust

CMC Editorial

February 1, 2020

Business, Content

In A Climate Of Suspicion, Let Content Build Trust

Leveraging the full force of your communication channels, get your experts and your senior executives to speak up and contribute to industry discussions, whatever those topics may be.

CMC Editorial

January 13, 2020

Business, Strategy

Content Marketing Best Practice: Know Your Market Difference

CMC Editorial

January 13, 2020

Business, Strategy

Content Marketing Best Practice: Know Your Market Difference

What is the value proposition that separates you from the rest of the market? What do you do differently and better than everyone else?

CMC Editorial

January 1, 2020

Business, Strategy

Empowering CMOs Within The Enterprise

CMC Editorial

January 1, 2020

Business, Strategy

CMOs need to think more like CEOs, and CEOs would do well to adopt a marketing-first approach.

CMC Editorial

December 17, 2019

Content, Business

Content Creation for Asset Management: Focus on the Bigger Picture

CMC Editorial

December 17, 2019

Content, Business

Content Creation for Asset Management: Focus on the Bigger Picture

Asset managers should provide content to their clients that focuses on the bigger picture and doesn't simply repeat the news of the day. That's the advice of Richard Lander of CityWire.

CMC Editorial

December 2, 2019

The Demise of The Infographic?

CMC Editorial

December 2, 2019

We don’t expect infographics to die off but we do expect them to become better integrated into the content that surrounds them.

CMC Editorial

November 14, 2019

Business, Strategy

BlackRock CEO Calls On Companies To Adopt Longer-Term Focus

CMC Editorial

November 14, 2019

Business, Strategy

BlackRock CEO Calls On Companies To Adopt Longer-Term Focus

Marketers everywhere should consider what Larry Fink's exhortations may mean for their long-term marketing strategies.

CMC Editorial

November 1, 2019

Business, Strategy

CMOs Want To Reduce Reliance on Agencies

CMC Editorial

November 1, 2019

Business, Strategy

CMOs Want To Reduce Reliance on Agencies

CMOs want to reduce their reliance on agencies and bring strategy in-house at the same time as their marketing spend on external agencies is increasing, according to recent research from Gartner.

CMC Editorial

October 17, 2019

Content, Business, Strategy

Global Content Marketing Spend To Rise Sharply

CMC Editorial

October 17, 2019

Content, Business, Strategy

Global Content Marketing Spend To Rise Sharply

Content marketing will increase sharply as a proportion of global marketing budgets over the next four years.

CMC Editorial

October 2, 2019

Business, Content, Strategy

Businesses Continue to Struggle With Integrated Content Marketing

CMC Editorial

October 2, 2019

Business, Content, Strategy

Businesses Continue to Struggle With Integrated Content Marketing

According to a survey of more than 100 marketing professionals, the majority of marketers remain at "an intermediate level in terms of integrating content marketing with other programs like PR & social media."

CMC Editorial

September 19, 2019

Business, Strategy

Cultivate Trust Beyond Products and Services Says BlackRock CMO

CMC Editorial

September 19, 2019

Business, Strategy

Cultivate Trust Beyond Products and Services Says BlackRock CMO

The global CMO of investment firm BlackRock argues that trust is not only essential to business growth but is necessary for organizations looking to differentiate themselves in the marketplace.

CMC Editorial

September 3, 2019

Content

Have a Voice

CMC Editorial

September 3, 2019

Content

The easiest way to find your voice is to have a point of view. Say what you think, and say it clearly. That's your voice.

CMC Editorial

August 21, 2019

Content, Strategy

Asset Managers and Content Marketing: Universal Adoption Is Close

CMC Editorial

August 21, 2019

Content, Strategy

Asset Managers and Content Marketing: Universal Adoption Is Close

In a study of the world’s 200 largest asset management firms, integrated marketing firm BackBay finds that 88% of asset managers are regularly producing published content for their clients and wider audience.

CMC Editorial

August 2, 2019

Investment In Video Continues But Analytics Needs Work

CMC Editorial

August 2, 2019

Investment In Video Continues But Analytics Needs Work

Video continues to grow in importance as a content type, but marketers can better deploy more sophisticated analytics to track its performance.

CMC Editorial

July 17, 2019

Business, Strategy

CMOs Must Take a More Mature Approach to Budgeting

CMC Editorial

July 17, 2019

Business, Strategy

CMOs Must Take a More Mature Approach to Budgeting

Chief marketing officers must take a more mature and sophisticated approach to analyzing their marketing budgets. Too many CMOs continue to hope that existing budgets will simply roll over to the next financial year or modestly increase.