Content marketing will increase sharply as a proportion of global marketing budgets over the next four years.
Businesses Continue to Struggle With Integrated Content Marketing
Cultivate Trust Beyond Products and Services Says BlackRock CMO
Asset Managers and Content Marketing: Universal Adoption Is Close
CMOs Must Take a More Mature Approach to Budgeting
IBM Drives Ahead on Cognitive Marketing
CMOs Increasing Focus on Audience Development
Content Increasingly Pointed At Lead Conversion
Covering Tax Reform: Content Marketing for Financial Services Companies
Comprehensive tax reform in the United States remains a possibility for 2017 as Republicans on the House Ways and Means Committee meet this week to assemble their bill. Any changes to the tax code will have potential impacts for all Americans, and will be of direct importance to professionals working in the financial services sector. So as a content marketer in a financial services company, do you attempt to address the intricacies of the tax reform process or do you give it a wide berth?
Content Marketing Key Approach Among Asset Managers
Of the 300 respondents to the global annual survey by digital platform provider Kurtosys, 65% of asset managers expect to spend more on content marketing in the next year, describing it as their primary channel for generating traffic and new business. Fewer than 10% of respondents planned to spend less.
