Executive ghostwriting is a great way to get your senior leadership noticed and your company messages out. Here are seven ways in which executive ghostwriting will benefit your organization.
Covering Tax Reform: Content Marketing for Financial Services Companies
Comprehensive tax reform in the United States remains a possibility for 2017 as Republicans on the House Ways and Means Committee meet this week to assemble their bill. Any changes to the tax code will have potential impacts for all Americans, and will be of direct importance to professionals working in the financial services sector. So as a content marketer in a financial services company, do you attempt to address the intricacies of the tax reform process or do you give it a wide berth?
Ray Dalio's Big Push: Content Marketing His Principles
Ray Dalio deserves credit for some wonderful content marketing just recently. Dalio, the founder of world-leading investor firm Bridgewater Associates, has been out and about promoting his new book (or not so new, depending on how you look at it) Principles. The striking thing is how well Dalio and his team have deployed content to really drive home the book's promotion.