Chief marketing officers must take a more mature and sophisticated approach to analyzing their marketing budgets. Too many CMOs continue to hope that existing budgets will simply roll over to the next financial year or modestly increase.
IBM Drives Ahead on Cognitive Marketing
CMOs Increasing Focus on Audience Development
Covering Tax Reform: Content Marketing for Financial Services Companies
Comprehensive tax reform in the United States remains a possibility for 2017 as Republicans on the House Ways and Means Committee meet this week to assemble their bill. Any changes to the tax code will have potential impacts for all Americans, and will be of direct importance to professionals working in the financial services sector. So as a content marketer in a financial services company, do you attempt to address the intricacies of the tax reform process or do you give it a wide berth?
Ray Dalio's Big Push: Content Marketing His Principles
Ray Dalio deserves credit for some wonderful content marketing just recently. Dalio, the founder of world-leading investor firm Bridgewater Associates, has been out and about promoting his new book (or not so new, depending on how you look at it) Principles. The striking thing is how well Dalio and his team have deployed content to really drive home the book's promotion.
Content Marketing Key Approach Among Asset Managers
Of the 300 respondents to the global annual survey by digital platform provider Kurtosys, 65% of asset managers expect to spend more on content marketing in the next year, describing it as their primary channel for generating traffic and new business. Fewer than 10% of respondents planned to spend less.
Hyundai Prioritizes Convenience and Customer Experience in New Auto Purchase Program
Amazon Leads Brand Loyalty Study
Commercial giant Amazon's retail operation inspires the highest levels of brand loyalty from consumers, according to the latest survey from brand research consultancy Brand Keys. Google traded places with Amazon year-on-year for the top spot, in a list dominated by technology and consumer electronics companies.
