WHO DO I NEED ON MY CONTENT MARKETING TEAM?

Most companies will require a mix of the following skills:

Editorial

Design & UX

Video production

Social media  

SEO & paid

Data analysis

Strategy planning

You may combine certain responsibilities in the same role. Perhaps your writer takes care of social media, or your marketing manager is responsible for producing blog posts as well as drawing up the content calendar and managing freelancers. 

However you structure it, you will expect your team to produce from an array of content assets, including:

Blog posts

Website copy

Product & service videos

eBooks

Corporate promos

Webinars

Infographics

Content done well is exciting and engaging, and your business should feel enthused and informed about your content creation activities. Extend this approach to any external partners, such as agencies, you involve in the development and execution of your content program.