WHO DO I NEED ON MY CONTENT MARKETING TEAM?
Most companies will require a mix of the following skills:
Design & UX
SEO & paid
You may combine certain responsibilities in the same role. Perhaps your writer takes care of social media, or your marketing manager is responsible for producing blog posts as well as drawing up the content calendar and managing freelancers.
However you structure it, you will expect your team to produce from an array of content assets, including:
Product & service videos
Content done well is exciting and engaging, and your business should feel enthused and informed about your content creation activities. Extend this approach to any external partners, such as agencies, you involve in the development and execution of your content program.