WHAT'S THE VALUE OF A BLOGGING STRATEGY?
Blogging is a central element of many well-rounded content marketing programs, but it is not a requirement.
The practice of regularly updating a dedicated blog on your website has advantages in terms of thought leadership, site traffic and SEO.
More important, however, is first ensuring that your website is in good shape overall.
It's like investing in an addition to a house that you haven't updated in years. Better to spend your time reviewing and refreshing your existing site copy and architecture before you commit to a dedicated blog strategy.
Having a decent blog on your site is a good thing but not if the rest of your website needs work.