HOW IMPORTANT IS EMAIL MARKETING?
For most organizations, email is a key element of a successful marketing plan. Email is great for building trust and engagement with your target audience. Neglect it at your peril.
Robustly integrating email into your content marketing plan is a recipe for success. And although it is easy to do email poorly, doing email well is not as hard as it may seem.
Content is to email as musicians are to music. strong Content brings your email to life.