How Important is Email Marketing?

Email is great for building trust and engagement with your target audience. Neglect it at your peril.

For most organizations, email is a key element of a successful marketing plan. Email is great for building trust and engagement with your target audience. Neglect it at your peril.

Robustly integrating email into your content marketing plan is a recipe for success. And although it is easy to do email poorly, doing email well is not as hard as it may seem.