HOW DOES VIDEO FACTOR INTO CONTENT MARKETING?
You can run a content marketing program without video for a while, but don't leave it too long.
Video is a proven format, and engaging relevant videos across your website and through your channels will serve significant value to your customers.
Video is great for telling stories, and stories are at the heart of strong content marketing. Let video projects serve as core elements of your content marketing plan.
Short videos work great for many projects. Longer form videos - in-depth interviews, even documentaries - can reap excellent rewards if done properly with the correct planning and oversight.
Video will deepen and strengthen the overall experience that your customers and audience receive. Consider your business as a media company serving your industry through video and you will obtain the benefits over time.