What's your voice? How does your content sound?

These are not questions to answer quickly. Defining your corporate or individual voice can feel like a limiting exercise.

The reality is it needn't be perplexing. 

The easiest way to find your voice is to have a point of view. Say what you think, and say it clearly. That's your voice.

At the same time, remind yourself you are not shouting in a vacuum. You are addressing your target audience.

Keep your audience firmly in mind as you create your content. Be respectful of their time and attention. But still say what you think.