CLIENT SERVICES BREAKDOWN
EDITORIAL
Words, words, words. Blog programs, feature articles, interviews, eBooks, white papers, you name it. Our services include content research, creative ideation, execution, and organic promotion across up to three social channels.
DESIGN & UX
Infographics, custom images for social, collateral formatting, website UX, we have it covered. Our service includes design research, creative ideation, execution, and organic promotion across up to three social channels.
VIDEO
Video is a central component of a strong marketing plan. We recommend and create videos of all types, from product demos and explainer videos through customer testimonials, corporate promos and more. Service includes creative ideation, execution, and organic promotion across up to three social channels.
SOCIAL MEDIA MANAGEMENT
Promotion and distribution is central to any effective content marketing plan. If you make it, let’s share it. We advise, support, and generally take care of your social management needs.
EVENT COVERAGE & SPECIAL PROJECTS
From event coverage to podcasts to special projects that you haven’t dreamed of yet, we have your back. Let’s get creative together.
CONTENT STRATEGY REVIEW
How is your organization managing its content? We undertake a custom scoped review of your business’ content strategy, with actionable recommendations for improvement and efficiencies. This is a keystone exercise for best content management practice, ensuring you are getting best bang for your buck from your content spend.
DOCUMENTED CONTENT MARKETING PLAN
How you use content for marketing purposes is a central element of your content strategy and requires a standalone documented plan. We work closely with you to review and optimize your existing plan, or build one with you from scratch.
CONTENT AUDIT
What content do you already have in the hopper, and how can it be repurposed or otherwise reused? Our custom scoped audit will ensure you are making the most of what you have previously created. Let’s help you spend the dollar twice!
CONTENT GAP ANALYSIS
What content are you and your competitors missing but your customers and wider audience want to know about? We run a content gap analysis to uncover ideas and identify opportunities for content development. Get in there first!
OPERATIONAL MANAGEMENT
Running your marketing team is difficult, and content can be hard. We support you in a highly targeted, hands-on way with your daily, weekly, and monthly operational management. Support includes but is not limited to editorial planning, creative ideation, content scheduling, quality control, distribution, talent/staff management, and analytics reporting. We are your trusted resource for everything you need to run your team optimally.
CONTENT ROI ANALYSIS
If you want to manage it, you need to measure it. We produce executive-level content performance reporting for you and your team. We analyze the right data to identify your largest opportunities and challenges, with a focus on actionable recommendations.
CONTENT BOOTCAMP
Let’s get together and run the drill on content strategy and content marketing best practice. Whether your organization has a basic or sophisticated understanding of content, we tailor our sessions to the actual needs of your team and the areas that will most directly benefit your business.
GO-TO-MARKET SUPPORT
Getting a business or product launched is one of the most difficult things in business. We help you at every stage with our best-in-class marketing, content support and advice.
EXECUTIVE ADVISORY
You understand the value of content, but making content work for your business is hard. We explore your goals for your business and the challenges you foresee, and we generate tangible recommendations for moving your organization’s marketing forward in a smart and cost-effective way.