THE CMC APPROACH

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WHY CONTENT

Content achieves many things. It adds value to your customers, it communicates your key messages, it describes your products, it articulates your market difference, and it engages and informs your target audience. Marketing needs content to work. 

But making content work for your organization is hard. Over the next five years, total global investment in content for organizational marketing purposes is expected to grow sharply, doubling to more than $400 billion by some accounts. At the same time, investment in traditional interruptive advertising is poised to decline, as CMOs shift budget from ad spend to more substantive content-driven projects.

The direction of travel is clear. However, companies need help in not only executing against content projects but making sure they are creating the right content in the first place. Content isn’t easy, but with expert support and guidance it needn’t be as hard as it may seem.  

THE FIVE-STEP METHOD TO GETTING THE BEST OUT OF YOUR BUSINESS CONTENT

1 We assess the overall goals of your team and your organization, and we map them back to your marketing strategy. Many organizations lack a clearly communicated and documented marketing plan.

2 We review your marketing strategy from a commercial and content perspective, and assess its performance against goals. 

3 We consider enhancements and adjustments to the plan, and examine existing and future content assets in the context of your objectives.

4 We incorporate our conclusions into actionable recommendations that are custom to your organization, work with your business goals and support your approach. 

5 We help you execute against your plan and assess progress against goals.

CONTENT CARE FOR YOUR BUSINESS

At Content Marketing Consultancy, we offer a range of custom solutions to support your content strategy and business marketing programs.

Our end-to-end services are designed to support your organization at all stages of the marketing and content creation process.

Each service program draws on the core principles and deep expertise of Content Marketing Consultancy, and represents best-in-class practice for your industry.  

From strategy through ideation to execution and distribution, we work with you and your team in a hands-on, detailed way to execute against your marketing vision. 

We also offer trainings, workshops, and related sessions to reinforce and raise awareness around marketing best practices throughout your business. 

SERVICES & SUPPORT

Custom services and support areas include

  • Content strategy
  • Creative ideation
  • Content creation
  • Content distribution
  • Content measurement & ROI
  • Design & UX consulting
  • In-house operational support
  • Budget planning & cost analysis
  • Content marketing trainings & workshops
  • Go-to-market planning
  • Executive advisory support

MAKE YOUR CONTENT WORK WITH A TOTAL FLEX PLAN

Either sign up to services à la carte, or access a custom mix of strategic marketing support and hands-on content creation, bundled together in a flexible package of deliverables adjusted on an ongoing basis through a fixed monthly plan.

Total flexibility means exactly that. Our aim is to support your existing marketing function in whatever capacity makes sense.

We work closely with you to agree on the plan for the quarter and what is needed for the current month. We help review and improve content strategies, undertake content audits and competitor analyses, and optimize and execute against content calendars. One month we may focus on landing pages and social promotion, then in the following month we pick up on blog posts and throw an infographic or video into the mix. Whatever it takes. We get to know your business as well as you.

We work with whomever we need to inside and outside of your company to get the job done. We support and supplement, and where it makes sense we initiate and lead. Whatever is required to make your content work, CMC has you covered.

CMC plans start at a low monthly cost, are all inclusive (no nasty surprises), and can be cancelled at any time. We promise to bring you value! Each custom program draws on the core principles and deep expertise of Content Marketing Consultancy, and represents best-in-class practice for your industry.  

ENJOY THE BENEFITS

  • Custom Monthly & Quarterly Service Plans
  • Total Program Flexibility
  • Full-Service Support For Your Business Content Needs
  • Monthly Billing
  • Cancel Any Time
  • Plans Start at Low Monthly Cost

CLIENT SERVICES BREAKDOWN

CONTENT STRATEGY REVIEW
How is your organization managing its content? We undertake a custom scoped review of your business’ content strategy, with actionable recommendations for improvement and efficiencies. This is a keystone exercise for best content management practice, ensuring you are getting best bang for your buck from your content spend.

DOCUMENTED CONTENT MARKETING PLAN
How you use content for marketing purposes is a central element of your content strategy and requires a standalone documented plan. We work closely with you to review and optimize your existing plan, or build one with you from scratch.

CONTENT AUDIT
What content do you already have in the hopper, and how can it be repurposed or otherwise reused?  Our custom scoped audit will ensure you are making the most of what you have previously created. Let’s help you spend the dollar twice!

CONTENT GAP ANALYSIS
What content are you and your competitors missing but your customers and wider audience want to know about? We run a content gap analysis to uncover ideas and identify opportunities for content development. Get in there first!

OPERATIONAL MANAGEMENT
Running your marketing team is difficult, and content can be hard. We support you in a highly targeted, hands-on way with your daily, weekly, and monthly operational management. Support includes but is not limited to editorial planning, creative ideation, content scheduling, quality control, distribution, talent/staff management, and analytics reporting. We are your trusted resource for everything you need to run your team optimally. 

EDITORIAL
Words, words, words. Blog programs, feature articles, interviews, eBooks, white papers, you name it. Our services include content research, creative ideation, execution, and organic promotion across up to three social channels.

DESIGN & UX
Infographics, custom images for social, collateral formatting, website UX, we have it covered. Our service includes design research, creative ideation, execution, and organic promotion across up to three social channels.

VIDEO
Video is a central component of a strong marketing plan. We recommend and create videos of all types, from product demos and explainer videos through customer testimonials, corporate promos and more. Service includes creative ideation, execution, and organic promotion across up to three social channels.

SOCIAL MEDIA MANAGEMENT
Promotion and distribution is central to any effective content marketing plan. If you make it, let’s share it. We advise, support, and generally take care of your social management needs. 

EVENT COVERAGE & SPECIAL PROJECTS
From event coverage to podcasts to special projects that you haven’t dreamed of yet, we have your back. Let’s get creative together.

CONTENT ROI ANALYSIS
If you want to manage it, you need to measure it. We produce executive-level content performance reporting for you and your team. We analyze the right data to identify your largest opportunities and challenges, with a focus on actionable recommendations. 

CONTENT BOOTCAMP
Let’s get together and run the drill on content strategy and content marketing best practice. Whether your organization has a basic or sophisticated understanding of content, we tailor our sessions to the actual needs of your team and the areas that will most directly benefit your business.  

GO-TO-MARKET SUPPORT
Getting a business or product launched is one of the most difficult things in business. We help you at every stage with our best-in-class marketing, content support and advice.

EXECUTIVE ADVISORY
You understand the value of content, but making content work for your business is hard. We explore your goals for your business and the challenges you foresee, and we generate tangible recommendations for moving your organization’s marketing forward in a smart and cost-effective way.

 

PROJECT EXPERIENCE