Target Audience

Determining a Content Process That Works For Your Business

Determining a Content Process That Works For Your Business

Your content process should be a core component of your business marketing plan, not an afterthought. How well you "do content" can strongly influence the success trajectory of your business.  

Covering Tax Reform: Content Marketing for Financial Services Companies

Covering Tax Reform: Content Marketing for Financial Services Companies

Comprehensive tax reform in the United States remains a possibility for 2017 as Republicans on the House Ways and Means Committee meet this week to assemble their bill. Any changes to the tax code will have potential impacts for all Americans, and will be of direct importance to professionals working in the financial services sector. So as a content marketer in a financial services company, do you attempt to address the intricacies of the tax reform process or do you give it a wide berth?