Philip Kotler

The Cost of Content: Turning Expenses Into Assets

The Cost of Content: Turning Expenses Into Assets

Reframe your organization's approach to content. View content both as an infrastructure cost and as an asset that yields over time. 

Determining a Content Process That Works For Your Business

Determining a Content Process That Works For Your Business

Your content process should be a core component of your business marketing plan, not an afterthought. How well you "do content" can strongly influence the success trajectory of your business.