Measurement

Top Tips for your Documented Content Marketing Plan

Top Tips for your Documented Content Marketing Plan

How you build your plan is dependent on numerous factors—the size and structure of your company, your comfort level with content creation, and the degree to which you are invested in content marketing as a practice.

Businesses Continue to Struggle With Integrated Content Marketing

Businesses Continue to Struggle With Integrated Content Marketing

According to a survey of more than 100 marketing professionals, the majority of marketers remain at "an intermediate level in terms of integrating content marketing with other programs like PR & social media."