Customer Acquisition

Determining a Content Process That Works For Your Business

Determining a Content Process That Works For Your Business

Your content process should be a core component of your business marketing plan, not an afterthought. How well you "do content" can strongly influence the success trajectory of your business.  

Why Trust Is Key To Effective Marketing

Why Trust Is Key To Effective Marketing

Marketers must understand the overwhelming upsides of developing trust over the long-term. The brands, the companies, and the people we most trust are the very individuals and organizations that we turn to when we have a need.

IBM Drives Ahead on Cognitive Marketing

IBM Drives Ahead on Cognitive Marketing

IBM's North American chief marketing officer, Rashmy Chatterjee, says cognitive marketing powered by technologies such as IBM Watson heralds "a world of true business to individual marketing, personalized for every stage of the customer journey —intimately and at scale."

Content Marketing Key Approach Among Asset Managers

Content Marketing Key Approach Among Asset Managers

Of the 300 respondents to the global annual survey by digital platform provider Kurtosys, 65% of asset managers expect to spend more on content marketing in the next year, describing it as their primary channel for generating traffic and new business. Fewer than 10% of respondents planned to spend less.