CEO and CFO are in the CEO's office. "Why are we funneling so much money into content creation these days?" asks the CFO.
Of the 300 respondents to the global annual survey by digital platform provider Kurtosys, 65% of asset managers expect to spend more on content marketing in the next year, describing it as their primary channel for generating traffic and new business. Fewer than 10% of respondents planned to spend less.