CMO

The Cost of Content: Turning Expenses Into Assets

The Cost of Content: Turning Expenses Into Assets

Reframe your organization's approach to content. View content both as an infrastructure cost and as an asset that yields over time. 

Why Trust Is Key To Effective Marketing

Why Trust Is Key To Effective Marketing

Marketers must understand the overwhelming upsides of developing trust over the long-term. The brands, the companies, and the people we most trust are the very individuals and organizations that we turn to when we have a need.

The Cost of Content: Setting a Framework The CFO Understands

The Cost of Content: Setting a Framework The CFO Understands

Businesses that have open and robust conversations at the executive level around the cost of content and the role marketing content plays within the enterprise will create a stronger foundation for future success.

Hyundai Prioritizes Convenience and Customer Experience in New Auto Purchase Program

Hyundai Prioritizes Convenience and Customer Experience in New Auto Purchase Program

Hyundai is looking to improve the customer experience of purchasing a car through its new Shopper Assurance program. Shopper Assurance aims to reduce the frustration of buying a car by allowing the bulk of the process to take place outside of the dealership.