Media Companies Expanding Role of CMO

Media companies Meredith Corporation and Condé Nast took steps to expand the role of the chief marketing officer in their organizations.

 Pamela Drucker Mann and Alysia Borsa.

Pamela Drucker Mann and Alysia Borsa.

At Condé Nast, Pamela Drucker Mann was promoted to chief revenue and marketing officer, from her previous role of CMO. She adds responsibility for ad sales initiatives across the company’s portfolio of 22 brands to her existing remit for industry and consumer marketing.

At media and marketing giant Meredith, Alysia Borsa expands her role from chief data and insights officer to the new title of chief marketing and data officer.

Borsa will be responsible for corporate marketing strategy and integrated marketing communications, in addition to first-party data and analytics across all national media channels.

Both promotions represent an expression of confidence not only in Borsa and Drucker Mann but in an expanded version of the chief marketing officer role amid the demands of a highly complex and interconnected marketplace.  

Borsa will report into Meredith's national media group president Jon Werther. Drucker Mann will report into Condé Nast president and CEO Bob Sauerberg

"With the accelerating change in consumer media consumption behavior and media planning and buying dynamics, today's CMO arguably faces an increasingly complex set of opportunities and challenges," said Meredith's Werther.